CO.STARTERS Spotlight: Seth Nelson

Most early teenagers are starting high school and spending their free time hanging out with friends, but at the young age of fourteen, Seth Nelson was busy starting a business. Nelson’s homegrown business, The Farmer’s Perk Organic Coffee Co., started from scratch with only $400 and a kid’s entrepreneurial spirit. He bought fold-out tables and air pots and began showing up every Saturday morning at the farmers’ market to serve Jacksonians coffee while they browsed the produce.