Are you ready to work on your business, not just in it?
We're teaming up with some of West TN's best local marketing agencies to bring you three work sessions over the next few months, each one packed with skills small business owners can put to work the next day.
AI in Marketing: What’s Actually Worth Your Time
Led by: Brandy Kemp, Kemp Marketing
November 19, 5-6:30pm | Price: $75
Using AI responsibly means knowing when it helps and when it doesn't, without losing your voice, your judgment, or your customers' trust. AI is everywhere, but that doesn't mean every tool, shortcut, or automation is worth your time. We'll focus on where AI can actually help, where humans still need to stay in charge, and how to avoid wasting time on shiny tools that don't solve a real problem.
What you'll walk away with:
How to use AI to think through marketing problems instead of just generating generic content
How to turn existing ideas, customer questions, and everyday business knowledge into usable marketing
Identify repetitive tasks AI can help simplify, without automating the human relationship
A simple responsibility check for accuracy, privacy, brand voice, and customer trust before using AI-generated work
The Reels Lab: Making Short-Form Video Work For Your Business
Led by: Margaret Anne Neal, Blue Byrd Marketing
December 3, 3-4pm | Price: $50
You don't need a camera crew, professional equipment, or a personality transplant to make short-form video work for your business. You'll cut through the confusion surrounding short-form video, what's actually worth filming, how to shoot and edit it on the phone already in your pocket, and which trends deserve your time versus which ones water down your brand.
What you'll walk away with:
The knowledge of what actually works and what doesn't
Top tips to create scroll-stopping short-form video
A content idea formula you can repeat again and again so you don't have to come up with a new idea every other day
How to batch content to eliminate overwhelm and burnout
Ready to Be Found: How to Show Up and Earn Trust
Led by: Kevin Adelsberger, Adelsberger Marketing
January 26, 6:30-8pm | Price: $75
In a crowded online world, showing up isn't enough, you also have to earn trust the moment someone finds you. This session equips you to be found and start building trust with potential customers.
What you'll walk away with:
A personalized online visibility assessment of your own business, run ahead of time
A guided walkthrough of your results during the session
How to build trust with potential customers online
Real strategies to make your business easier to find